URL shorteners that allow you to customize your short link offer a chance to name drop your brand. If brand awareness is part of your social media strategy, a custom URL shortener is one more tool to help spread the word. A custom URL shortener lets you brand your links Keep things looking neat, tidy and, well, friendly with a URL that’s as short as possible.
With so many letters and backslashes and numbers and question marks, anything could happen when we click that link! Anything! If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL.Īn oversized URL will look clunky pretty much anywhere you use it-in social posts, shared via text, pasted into an email.īut worse than that, long URLs also look super suspicious. There are a lot of good reasons to use a URL shortener if you’re going to be sharing a link. In some cases, you can even customize this mini URL with a custom phrase.
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Your new, shorter URL will typically include the shortener site’s address, plus a combination of random letters.įor example, if I punched in a URL like /tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi into the Hootsuite Ow.ly link shortener, it would generate ow.ly/uK2f50AJDI6. What is a URL shortener?Ī URL shortener is a tool that creates a short, unique URL that will redirect to the specific website of your choosing.īasically: they make a URL shorter and simpler.
Also use it to track results and present the plan to your boss, teammates, and clients.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.